Saturday, April 18, 2020

The 8 Best Places to Hire Expert Freelance Writers

You’ve committed to content marketing. You’re excited about the potential. Then you realize†¦ How am I going to write all this content? Combine writing with creating visuals, formatting the blog post, creating a downloadable content upgrade, and promoting the post. That’s a lot of work. By hiring freelance writers, you can take a lot of that work off your plate and focus on marketing the content instead. In this post we’re looking at 8 places where you can hire freelance writers as well as a few tips on what to include in your job ad. The 8 Best Places to Hire Expert Freelance Writers Click To Tweet Social Media LinkedIn Social media can be a good place to start the hunt for freelance writers. Using not only your personal network but only tools like LinkedIn’s Profinder. You can also look for freelance writers in your space by searching for â€Å"freelance writers + [industry]†. For example, here are the results when I type in â€Å"freelance writer + SaaS† Twitter Many freelance writers are also active on Twitter, so you should consider doing a quick search for some writers in your industry. Searching for industry-specific hashtags with â€Å"freelance writer† will help you identify talented writers in your space. Online Freelance Websites The trouble with trying to find writers on social media is that it can take a long time to find someone qualified. This means you’re going to spend time and energy vetting writers that are far below your writing standards. Some freelance writing websites do that work for you by building a network of qualified freelance writers. Constant Content Cue the shameless self-promotion: we think Constant Content is flippin’ great. Joking aside, I truly do think a content writing service can be a marketer’s best friend. That’s because finding, vetting, hiring, and managing writers is tiresome–and Constant Content makes the entire process a lot easier. You can buy exclusive rights to pre-written content, request custom content from our top writers, or send out a job ad to our entire pool of writers and let them come to you. On the Find Writers page, you can see top writers by industry or use keywords to search for writers with specific experience. Upwork Of course, we can’t forget to mention Upwork. They are a massive freelance platform and boast several thousands of active freelancers. Finding and hiring writers is quite simple because you can use categories and other filters to narrow down the results. The drawback here is that Upwork doesn’t vet their freelancers. From their eligibility page: â€Å"with a few exceptions, most everyone over the age of 18 who has an Internet connection can apply to join.† Again, this means you’re going to waste time sifting through low-quality writers. Job Boards The previous 4 places to hire writers mostly focus on outbound hiring. In some cases, it may make sense to also do some inbound hiring. Inbound hiring simply refers to putting out a job ad and letting writers apply to the project. Indeed Indeed is one of the largest online job boards. While it traditionally focuses on permanent hiring there is also a place for remote and freelance hiring. Rather than just posting a job ad, consider searching for writers as well. There close to 18,000 resumes uploaded to the site with the keyword â€Å"freelance writer†. More Places to Find Writers to Hire While those are the conventional place to hire freelance writers, they aren’t the only places to find writers. Large publications Look at who is writing for the biggest publications in your industry. Many top freelancers use these publications to gain credibility and exposure. If you’re going to attempt this strategy, simply visit the publication and find the author bio on a popular article. Here is an example from Forbes. By click through to the author bio, you can get some additional info about the author and some contact info. Social trending tools In a similar, but different approach, try using social trending tools to find writers behind the most popular articles on a topic. For example, tools like Buzz Sumo let you search for the most popular articles for a certain term. Here is a screenshot showing the top articles in the past year for the term â€Å"content marketing†. What to Include Your Job Ad In order to attract quality writers, you need to have a quality job ad. Type Why is it important to define the type of content needed? Because copywriting isn’t content writing. Copywriting isn't content writing. Click To Tweet Writers can be skilled in one area and struggle in another so it’s important to clarify the type of content right up front. At Constant Content, we have a multiple different services to help you find the right writer for the right content, including a copywriting service, blog writing service, product description writing service, and more. Free Actionable Bonus: Looking to outsource your content writing? Get the complete guide to finding, vetting, and hiring freelance writers Topic Clearly, a good job ad should outline the topics a writer would be covering. Price It’s no secret that you pay for quality, and most skilled writers won’t give a job advertisement a second look if they don’t see a budget listed. Timeline Style, experience, and pricing are moot if a writer doesn’t have the availability to turn around an article within your timeline. Writing Job Ad Template XYZ corp produces novelty beer cozies. We would like to bring on 2-3 writers to produce articles aimed at increasing brand awareness as well as driving readers to our product pages. Project Details: We want you to write articles aimed at the key pain points and benefits of beer cozies. What We’re Looking For: Track record of producing high-quality content (please provide samples) Willingness to learn about our product and customers Strong attention to detail Application: To apply, please send us 2 relevant samples along with a short bio. Building a Writing Team Developing a system for hiring content writers requires some upfront work. But the result is that you can easily scale your content marketing without sacrificing quality. There are few better ways to improve your content marketing than by building a team of writers. Interested in hiring freelance writers? Create your free Constant Content account today.

Saturday, March 14, 2020

Production for Live Events TV Top-Up The WritePass Journal

Production for Live Events TV Top-Up Introduction Production for Live Events TV Top-Up ) suggest that lighting enhances the general spectacle of an event whereas problems in lighting may decrease the quality of the event. Yee, (2007) states that lighting plays a significant role in responding to the changing environment by shifting the viewer’s focus to the different areas thus developing a variety of different scenes within the area. Effect of external trends on the developments in event lightning and projection technology The recent trends suggest that lighting is advancing along with the comprehension of its importance in the events area. This implies that innovative technologies are being developed and currently there is a lot of new lighting products available on the market. For instance, LED lighting has been on the market for a long time. It does not require substantial amounts of power and is user-friendly in terms of installation and maintenance (LEDs Magazine, 2010). Therefore, it is still the leader on the lighting market. However, lighting evolves into a more interactive and wireless feature, in terms of programming and maintenance. The demand for wireless lights continues to grow, suggesting that it might become the next ‘most wanted’ product on the market. However, as it has been estimated by a representative of Kinetic Lighting, that these are quite difficult to supply (BizBach, 2011). Another important innovation, which is in demand on the market, is more colourful lighting. This implies that customers are seeking more colourful and bold colour palettes (BizBach, 2011). As recent reports suggest, 3D lighting might become the next trend in the event and stage production industry. There are innovative 3D lighting products on the market, however, these are based on the integration of the traditional blue and red colours to create a 3D effect (Parrish, 2002). More advanced versions are regarded to be difficult in utilization. Therefore, the current market is limited to the provision of those systems for the events and production (Parrish, 2002). These are more popular in utilization for different short presentations. Advantages and Disadvantages of new developments The main advantages of the new developments are enhanced interactivity and advanced technology. This implies that the needs of modern consumers are satisfied in terms of delivery of more advanced and colourful solutions. Some new developments are user-friendly, whilst other innovations (i.e. 3D Lighting ) are quite difficult in utilization and maintenance (Bizbach, 2011; LEDs Magazine, 2010). The lighting supplier companies have also started to produce more environmental solutions. This implies that innovative lighting solutions tend to align with the general trend of environmental protection and concern (Veitch and Gifford, 1996). As a result, this appeals to customers who have become more environmentally concerned. This has led to the development of solar lighting, which is a sustainable, environmental lighting solution (Pode, 2011). Challenges for newcomers and older specialists in event lightning and projection industry The main challenges for newcomers in the event lighting and projection industry is attributed to the high entry barriers. Currently, the main criteria for being successful in the lighting market are the brand, the pricing and reputation. This increases the barriers to entry into the market (LEDs Magazine, 2010). Along with that, the lighting industry has become quite competitive. This implies that there are a lot of players on the market, who offer similar products. In the case of LED lighting, this implies that LED is becoming more of a commodity with a low price (Examiner, 2012).   This decreases the brand value of the companies within the LED market. Contrary to that, companies with innovative solutions may enter the market, however there is a limited amount of companies that may develop innovations, due to the need for large resources (Examiner, 2012). As a result, the well-established brands tend to invest heavily in research and development, thus producing the latest innovations. As a result, the lighting market is led by the well established brands, which regularly produce innovative solutions (Examiner, 2012). Conclusion This report was designed in order to demonstrate the recent trends in the lighting and projection industry. It has been estimated that the lighting and projection industry is a highly competitive area, with high entry barriers. As a result of the increased competition, some lighting products have become a commodity. The trends demonstrate that the brand plays a large role in the lighting market, where the well-established companies tend to produce innovations on the market in order to defend their market shares. The main innovations have included the 3D lighting, wireless and interactive lighting solutions. References BizBach. (2011). 7 Lighting Trends for 2011: LEDs, Interactive Projections, 3-D, and More Available: bizbash.com/7_lighting_trends_for_2011_leds_interactive_projections_3-d_and_more/new-york/story/20020/ (Accessed on 1/1/13) Bowdin G., Allen J., O’Toole W., Harris R. (2011). Events Management. 3rd ed., BH: UK Examiner. (2012). Competitive Landscape for LED Lighting Industry: impact on US jobs. Available: examiner.com/article/competitive-landscape-for-led-lighting-industry (Accessed on 01/01/13) LEDs Magazine. (2010). Lighting industry at the edge of the unknown. Available: http://ledsmagazine.com/features/7/7/2 (Accessed on 1/1/13). Parrish D. (2002). Inspired 3D lighting and compositing. Premier Press: USA. Pode R. (2011). Solar Lighting. Springer: London. Veitch J. Gifford R. (1996). Assessing Beliefs about Lighting Effects on Health, Performance, Mood, and Social Behavior. Environment and Behaviour. Vol.28, Iss.4, pp. 446-470 Yee R. (2007). Lighting Spaces: Roger Yee. Visual Reference Publications: USA

Wednesday, February 26, 2020

Competing against walmart Essay Example | Topics and Well Written Essays - 750 words

Competing against walmart - Essay Example Not all the people can be able to afford the prices of the services being offered by the business. That is the major challenge the business is facing. The business is well known for its optical services. Customers are tested for their different sight problems, and then given the rightful spectacles. One can also have their lenses or frames changed. Those are some of the many services offered by the business. The employees of the business work tirelessly to ensure that there is no gap in any of the services provided. Most of the customers of the business are usually children who attend school, and the aged people. Most of the school-going children are usually faced with the sight defect known as the short sightedness, while the aged are usually faced with long sightedness. The business has been able to gain a competitive advantage over the years. It has been able to do so through giving to their customers services that are of a high value. This is one of the aspects that keep the customers coming. The location of the business has also contributed towards creating a competitive edge for the business. The business is different from Wal-Mart in that, unlike the Wal-Mart, the business has been in operation for 10 years and, therefore, it has been able to analyze fully the market environment in which it is operating. It has been able to merge fully into the market environment. The Wal-Mart Optical Center has not been in the market, therefore, it will be difficult for it to gain the knowledge of the market that the business has. Since the Wal-Mart Optical Center is to be launched, it is curial for the business to undergo certain changes in order to uphold its competitive nature in the market. First, the business should be able to offer different range of services on top of what is offering. This will enable the customers to be able to shop around for their preferred choice. The business should also be able to revise

Monday, February 10, 2020

Social Networking and SME's (small and medium enterprises) Literature review

Social Networking and SME's (small and medium enterprises) - Literature review Example . However, Sicilia & Palazon (2008), conclude that social networking improves overall efficiency in operations of a business. This literature review summarizes and evaluates finding of diverse research work done in different parts of the world in regards to social networking and business. It focuses on the impacts of Social Networking to performance SME's in this modern age of telecommunication. Marketing, publicity and communication are the main business activities in which SME’s integrate social networking and business (Rodgers and Thorson, 2000). The following literature review finds out how SMEs harness benefits rising form social networking and it also investigates how these enterprises try to mitigate risks of social networking which include reduced worker productivity, security and compromised legality of operations (Williams, 2009, pg. 225-228). Large enterprises embrace social networking more than SME’s in their operations (Doherty and Ellis-Chadwick, 57, 2009) . The majority of research has focused on large enterprises and how they merge social networking in their organization. There are three main areas which have received little enquiry. These are the pros, cons and barriers of social networking in SMEs. This justifies the need to explore this field with interest. 1.1 Growth of Social Networking According to Weber (2009), both developed and developing states have experienced great effects of the social networking development. More than 130 million Europeans are involved in social networking in one way or another. Between 2006 and 2007, Facebook grew by 270% whereas Bebo which is relatively more popular in the UK than the US by 172% (Weber, 2009). However there are speculations that the amount of time people spend on social networks is reducing. This has been explained either as an indication in the growing completion in the social networks themselves or an indication that the record growth of 2006 and 2007 is not sustainable (Nikolaeva, 2006). Even with this explanations, the underway expansion of social networking website into non-English speaking countries shows that the influence it has will not fade out in the near future (Weber, 2009). According to the Institute of Real Estate Management (2010), members of IREM were asked to share ways they have used social networking as a tool to market their business to clients, manage properties, attract potential tenants or interact with current tenants. They also wanted to find out on the future prospects of social networking and results of their effort in integrating their areas of business with social networking. Klyuchnyk, in IREM (2010), indicated that potential clients can get information they require in a moment. This may include information about rent or price of an apartment in another city or even photos and its location. In Brazil, Twitter and Facebook are used widely by traders and companies that sell and purchase real estate. This is according to Fernanda (IR EM, 2010). However, law firms are a bit reluctant to exploit networking as they should as they feel that social networking is strongly focused on personal relations rather than law practice (Rodgers and Thorson, 2000). A legal claim can be justified from comments in blogs where residents may record

Thursday, January 30, 2020

Child Safety Essay Example for Free

Child Safety Essay Safety is the condition of being protected against physical, social, emotional, financial or other types or consequences of failure, damage, harm or any other event which could be considered un-desirable. To me safety is the most important aspect of any environment because it affects a person mentally and for anyone to show his/her best performance it is necessary that their safety zone is intact. When we think about safety the first thing that comes to mind is protection, shelter, freedom etc. And, this starts from the moment a child is born till he/she is alive. All human beings want a secure and healthy environment which is utterly devoid of hazards and dangers. And, when we talk about children’s safety; it plays a vital role in their upbringing and development in ensuring they are enthusiastic, creative and confident because when they are provided with an environment that is relatively free from danger, risks and threats of harm then they feel relaxed, happy, free to explore. It is very important to provide safety to the children because sometimes some events, incidents or actions affect children a lot, whereas we adults feel that it will not matter to the child. Talking about myself as a teacher, I would take all the necessary steps to ensure that my learning environment is unhindered. Firstly, I would plan the physical appearance with material and ideas that are age appropriate. This will allow me to attract and inspire my pupils in a positive direction. The class should have a warm environment and the color schemes used should be inviting. Indisputably there will be material and some resources like scissors, glue, sockets, play dough etc. that might be dangerous or harmful to the child, these items though needed in the class should be kept out of reach and when required used under the guidance of the teacher. The furniture and seating arrangement in the class should have smooth edges and preferably be circular in shape. There should be just enough furn iture in accordance with the strength of the class. This will allow safe and free movement for the children in the class space. Physical safety is not only confined to the classroom. When the child is in the school premises every event that takes place is the responsibility of the adult. When the child leaves the classroom, it is important that the adult accompanies him/her to whatever place the child has to go. Be it the play area, the swimming pool, the playground or even the toilet; they should all have proper safety features such as flooring which in case of a toilet should be dry so as to avoid slipping, age appropriate equipment and infrastructure all safely installed with irrelevant material kept out of reach of the children. Another aspect of safety is the social-emotional effect on a child. To foster an emotionally safe classroom it is important for the adult to discuss how each child in the class is as an individual and that everyone is different. The classroom environment can detract from a student’s ability to learn if he/she does not feel safe. A safe environment means that there is respect between the child and the adult and amongst the children themselves. Hence students feel accepted and free to voice their opinions. It is important to teach children class room rules at the beginning of the year and the adult to be consistent in enforcing them. But when talking about rules, they should be realistic and not rigid. If adults overwhelm children with rules for everything, there could then be countless power struggles with children. The adult should speak to the child individually if he/she suspects any problem because when children are corrected in front of their peers they may get demotivated and feel a sense of insecurity. This insecurity can also take place when a child is faced with an obstacle such as bullies. In this case the children have no way of defending themselves. It is very important that the adult makes sure all pupils are comfortable in their learning environment. Discussing with the children about peer press ure and bullying and how it has a negative effect in the classroom by revising child friendly moral stories is a reasonable way out. To develop the children to be socially interactive the adult needs to build bonds by providing opportunities of group play, interaction and discussions. The adult can also train the children to look after each other and the environment of their classroom. This can be in the form of a daily clean-up routine in regards to toys, blocks, art work etc. The classroom can be messy due to different activities of the children which could present a safety hazard to all the children depending on the cleanup. For example: â€Å"If the children have just finished their free play activity, it can be possible that while the children were exploring the different items in front of them some of the toys could have broken or cracked. In this event the children can hurt themselves or hurt each other.† Now, the introduction to a clean-up routine after every activity allows the children under the guidance of the adult to dispose of broken toys or equipment that may cause injury or choking, immediately. This will secure the classroom and prevent any unforeseen event concerning the activity. The child will feel a sense of ownership and accomplishment; it will also develop the ability to work with others in different situations and bring about the pride of teamwork to create a friendlier environment. I feel that, creating a safe learning environment for children is a daunting prospect because children not only need physical safety but also need to feel emotionally and intellectually protected. It is important that the adult should pay attention and be vigilant of the children’s activities. When adults plan lessons and activities for children they should not only keep the academics in mind but also the safety needs that pertain to the lesson. The teacher should explain the children the rules by her actions because children respond faster to what they see rather than what they are simply told. In the end it all comes down to child protection and hence it is important to take care of them to allow for the development of their ideas and enthusiasm to explore their imagination allowing them to grow.

Wednesday, January 22, 2020

The Cat and his Master Essay examples -- Puss in Boots Folk Tales Essa

The Cat and his Master Puss in Boots is a strange little folk tale in which a talking cat performs deeds of heroism in order to further his master's lot in life. It is saddled with a moral which implies that through hard work and ingenuity one can rise above his station. This hardly seems to be the case, however, when we look at the contributions made by the miller's youngest son and master of the puss himself. Furthermore, the symbolism peppered throughout the tale would seem to indicate that there is more going on. The tale begins with the death of a miller, who leaves his sole possessions to his three sons. The youngest of the sons winds up with nothing but what he believes to be a lowly cat, which he is convinced will be good only for a meal and a muff. The young man begins the story in a passive hopelessness, bemoaning the fact that he received the least of his father's goods in his inheritance, and he retains this passivity throughout. He never makes any contribution to his own well-being, beyond his initial decision not to eat the cat, and to let the cat demonstrate his cunning and deceitful skills. He lets the cat do all of the thinking and all of the work. He even becomes the "Marquis of Carabas" at the whim of the puss, and follows all of the cat's instructions, including swimming nude when the cat directs him. He doesn't even ask for an explanation. The moral states that "hard work and ingenuity will take a young man further than his father's money," but the young man certainly shows n o signs of hard work nor ingenuity. In fact, he seems to be an icon for naivety and blind faith. This does not, however, mean that the moral is wrong. There are several aspects of this story which take folk tale conventions and turn ... ...ter. He traps animals and delivers them to a person of power, displaying his ability to negotiate. He puts a plan into action that will place his master in a position of power and manipulates the peasants to back up that plan. He craftily dupes the ogre into using his incredible powers against himself. In all of these instances we see evidence of the underdog using his wits and cunning to overcome the odds and be in control of the world around him, an idea that must have had appeal to people with little or no control of the events in their lives. Indeed, it is an idea that still has appeal today. Works Cited Darnton, Robert The Great Cat Massacre http://www.geocities.com/pashathecat/History/Cat_Massacre.html Perrault, Charles. "Puss in Boots." Folk & Fairy Tales Comp. Martin Hallett and Barbara Karasek. 2nd ed. Peterborough, Ontario: Broadview, 1996. 94-97.

Tuesday, January 14, 2020

Fast Food and Economy Essay

Present essay addresses the negative issues of fast food in modern society through the prism of the comprehensive analysis of its affects on health, culture, ethics and economy. There is no denying the importance of the fact that the issue of the fast food became relevant as a result of the modern globalization processes, which influenced the spread of the ‘American’ style of nutrition through the mechanism of its commercialization.   The evolution of fast food, as Jakle suggests, dates back to the post-industrial era of Western society including rapid development of automobile roots and road restaurants (Jakle, 21-26). Such components of fast food as hot dogs, hamburgers etc. were traditionally the elements of national patterns of nutrition, however, due to economic and cultural globalization, mentioned products reached new markets and peoples and proclaimed themselves as generally accepted patterns of food consumption. Such transnational corporations as McDonalds represent the paramount of the latter processes, because they control not only national markets, but international markets of food consumption in general. Negative effects of fast food were widely addressed in journalist and scholarly research, however, comprehensive framework of its analysis as cultural and economic phenomena is not still created. Based on these reservations, present essay defends the following thesis: Fast food is characterized by the negative effects on several spheres of human life. First of all, consuming fast food results in poor health consequences and including stomach deceases, diabetes etc. Secondly, fast food results in the degradation of national cuisines and cultural patterns of consumption, based on the perception of consumption as a spiritual ritual, characterized by emotional and aesthetic satisfaction. Finally, the third sub-thesis of the present essay refers to negative economic consequences of fast food, because it results in the low priorities of national food industries due to monopolization of this market by such American giants as McDonalds. Health Implications Negative health implications of fast food are the most obvious and are generally the object of the harsh critique. Fast food contains large quantity of calories and fats, which results in the deterioration of biological metabolism and concentration of sugar in the human blood and consequently abnormal functioning of various organs.   As Adams suggests, fast food consumption is one the main causes of the obesity epidemics in many countries, including the most widespread implication for the abdominal fat (Adams, 155). The research on fast food implication on health also revealed that it develops signs of the insulin resistance, which may be described as the early indicator of such decease as diabetes (Obesity in America, 2008). As Schlosser, the author of Fast Food Nation suggest in this respect, ‘it seems wherever America’s fast food chains go, waistlines inevitably start expanding’ (Schlosser, 242). The problem of obesity as result of fast food consumption is evident in many Western and nowadays non-Western countries, where the fast food industry is the most developed. The problem is amplified by the fact that obesity is not officially acknowledged as the health problem or epidemics. Only health consequences of obesity on heart, lungs and other crucial organs are addressed, however the main problem is not resolved, because such approach deals with the secondary issues, but not the causes. The diet and healthy food consumption, however, becomes very difficult for the majority of ordinary people fast food market offers cheaper products. To sum it up, health implications of fast food are widely acknowledged which certifies to the relevance of the first sub-thesis. Cultural and Ethical Implications of Fast Food Negative cultural and ethical implications of fast food are connected with the mode of its production and consumption. Fast food represents an industrial pattern of production, which focuses on profit and quantity, rather than quality. It is standardized and utilizes products, which are not always biologically healthy. Such approach results in degradation of national cuisines, which traditionally focused on home-made products, which are to be properly served and properly eaten. This tradition is still present in restaurants; however the majority of people still are forced to consume fast food due to intense advertising and relative cheapness. Culture of fast food is something that is characterized by haste, rationalization, lack of spirituality and aesthetic beauty. Unlike prepared meals, fast food has nothing to do with creativity and professionalism and hence it lacks cultural meaning. Negative ethical implications of fast food production may be observed in mass slaughterhouses, where meat and other products are prepared. Schlosser describes the atmosphere, which reigns there in such a way, â€Å"burning hair and blood, that greasy smell, and the odor of rotten eggs.† (Schlosser, 68). Fast Food and Economy Fast food is inextricably connected with poverty, because it parasitizes on the majority of people, who have no financial possibility to consume healthy food. The latter is closely linked with the absence of adequate health education. The globalization of fast food market also results in the monopolization of the food market in the developing countries. McDonald’s hamburgers are currently the most famous type of food and are considered by many as tasty and trendy. National cuisines are still popular; however, the trend spreads in the direction of their defeat by fast food market. The latter negatively affects the economies of developing countries, which lose external markets. McDonalds-style monopolization aggravates poverty, existing in developing countries by means of degrading its health potential and consequently its labor market. Opposing Perspective on Fast Food Those, who support fast food usually point to its cheapness, fast preparation and availability. The first argument was criticized in this paper based on poor quality of fast food and its parasitizing on poverty; the second point proceeds from the false assumption that fast preparation is something valuable. In contrast, present paper showed that it results in poor consequences for health and culture. Conclusion Present essay defended the stated thesis that fast food negatively affects human health, culture, ethics and economy. Health implications are evident in the wide number of studies, as well apparent syndrome of obesity in Western countries. Cultural and ethical implications relate to the degradation of the patterns of spiritual and cultural food consumption, based on family   and national traditions. Finally, economic consequences refer to the trend of standardization of fast food production, its link with poverty and social inequality. References Adams, Catherine. (2007) â€Å"Reframing the Obesity Debate: McDonald’s Role May Surprise You.† Journal of Law, Medicine, and Ethics Vol. 35: 154-157. Jakle, John (1999). Fast Food: Roadside Restaurants in the Automobile Age. Johns Hopkins University Press. Obesity In America. (2008). The Endocrine Society; The Hormone Foundation. Accessed on 25 May, 2009 at . Schlosser, Eric. (2002). Fast Food Nation. Penguin Books.